This, it turns out, is another area where Apple ought to tremble: Samsung's marketing budget is $4 billion, worldwide - four times the size of Apple's.
If Samsung cannot manage this it might end up like Windows Phone: a beautiful device that no one wants.
ANDROID TIZEN STORE ANDROID
While transferring Samsung's users to Tizen might be technically easy, it would be a massive political problem to persuade hundreds of thousands of Android and iOS developers to populate a Samsung Tizen App Store with all the top apps that consumers want. They like them because of what they can do - and that means apps, like Facebook, Instagram and Candy Crush Saga. People don't like Apple and Android because of their user-interfaces. Samsung's main challenge to doing this isn't technical. In that scenario, Apple has two competitors, Android and Tizen, instead of just one. That's one-third of the planet's entire market on a brand-new operating system controlled by Samsung within a handful of product cycles. This is important: Samsung could transfer its entire phone user base to Tizen and most customers would not notice. Samsung's Tizen phone prototypes have had generally good reviews from critics in part because Tizen looks and feels like Android.
ANDROID TIZEN STORE TV
Apple has yet to sell a single smart TV screen (although it does have the Apple TV digital media player). Apple hasn't shipped a new format phone since 2012.įinally, Samsung has been making smart (or somewhat smart) TVs for years. But the flipside is that Samsung is very good at shipping new products quickly - and it doesn't matter if many of them fail as long as a handful, like the Galaxy and Note lines, become huge hits. People criticize Samsung for launching loads of products, only to see many of them fail. This is key because Samsung has a history of innovating faster than Apple.
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